SEO in 2024: Rank your website no. 1 in google
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Do you have a website and want more people to visit it ?, using SEO can really help. SEO means making your site more visible and attractive to search engines, so they show it to more people. In simple terms, it’s about making your website easier to find and more appealing so that more folks come and stay on your site. This helps boost your online presence and get more visitors.
What SEO Exactly Is ?
SEO stand for Search Engine Optimization SEO means making your web pages better so that they appear higher up when people search on Google or other search engines. It’s about getting more people to see your website when they look for things online without paying for ads. SEO aims to improve where your site shows up in search results naturally.
Google looks at lots of things on web pages to show people the best search results. It checks and arranges content based on how much it seems reliable, trustworthy, and helpful for what someone is looking for.
In the image above, we see the first few results when someone searches for the keyword ‘Digital Marketing’. In this case Investopedia is first result. This means their page on Digital Marketing ranks number 1 on this search term. When you search for ‘Neptune planet,’ the top result is Wikipedia’s page on Neptune. SEO is about making your page the best so it appears higher in search results. Being at the top gets you more clicks and visitors to your site!
While this example only displays regular search results, there could also be ads, special result features, or Google Shopping products at the top. Google might show different things based on what it knows about the person searching, like where they live
Why is SEO Important?
If you have a website of your Graphic design in Nepal, you want it to show up as the first choice when people search for “Graphic design in Nepal” on Google. This is important because more people are likely to click on your website when it’s at the top of the search results!
But how do you achieve this? Simple answer Search Engine Optimization ! SEO helps bring people to your website without you having to pay for ads. This is really helpful for small business owners who don’t have much money to spend on advertising
Important Factor to Lookout In Order To Rank No 1
Google decides how high a result appears using its secret formula, called an algorithm. Even though parts of this formula are unknown, experts in SEO have learned about the most important ranking factors These important things can be split into two groups:
On Page SEO factors:
The ranking of your website in determined by on-page-seo. On-page SEO means making your website friendly for both people and search engines. With on-page SEO, you organize your website so search engines like Google understand it better and show it to more people looking for what you offer. This factor includes:
- technical seo like quality of your written code and website performance
- structure of the website
Off Page SEO factors:
Apart from on-page-seo! off-page-seo is another factor. Off-page SEO refers to the actions taken outside of your website to improve its search engine rankings. It involves various strategies to enhance a site’s authority, relevance, and overall visibility on the internet. Unlike on-page SEO, which focuses on optimizing elements within the website itself, off-page SEO emphasizes factors that occur away from the site. These factor includes:
- Link building from other websites the more quality back links you link to your website, the higher Google ranks your website.
- Social Media Engagement. Engaging with your audience on social media platforms not only helps in building brand awareness but also contributes to off-page SEO. Social signals such as likes, shares, and comments can indirectly influence search engine rankings.
What Tools Does Dzine Folio Uses?
Although there are many seo tools in the market, the one Dzine Folio user are:
- SEMRush for site auditing, keywords reasearch etc.
- Ahrefs for backlinks, keywords reasearch, and overall site auditing.
- Screaming Frog for site crawling, checking http status code, checking 404 page error.
- Moz Bar for checking domain authority, keywords reasearch, etc.
- GT Metrix for checking website speed and web core vitals.
- Google-PageSpee-insight for checking SEO accessibility score, checking core web vitals
Final Thoughts
In 2024, SEO remains crucial for business owners due to its ability to enhance online visibility, drive organic traffic, build credibility, and stay ahead of competitors. It involves optimizing websites for better user experiences, quality content, technical aspects, and adapting to changing search trends like voice and visual search. Prioritizing SEO ensures businesses reach their target audience effectively and align with evolving consumer behaviors, offering a cost-effective and competitive edge in the digital landscape.