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SEO (Search Engine Optimization) refers to the practice of enhancing a website’s visibility on search engines such as Google, Bing, and Yahoo to draw in more organic (unpaid) traffic. This process includes optimizing different elements of a website to ensure it ranks higher in search engine results pages (SERPs) when users look for relevant keywords or phrases.
On-Page SEO is optimizing every web page to improve search engine rankings. This includes optimizing a page’s content, HTML, and code to make it more relevant to search queries.
Off-Page SEO is optimizing website visibility and ranking in search engines by building links to sites from other websites. This is done by creating high-quality content that is shared and linked to by other websites, or by participating in link-building campaigns.